Most Popular Richard Mille Models (2026)

Last updated: February 2026

The RM 11-03 Flyback Chronograph, RM 35-02 Rafael Nadal, and RM 055 Bubba Watson are consistently among the most sought-after Richard Mille watches on the secondary market. All three generate strong resale premiums and appear in dealer inventory more frequently than most RM references.

Richard Mille does not publish model-by-model sales data. No one outside the company knows exactly how many RM 11-03s sell versus RM 35-02s in a given year. What we can measure are proxies: how often models appear on resale platforms, what premiums they command, how visible they are on celebrity wrists, and what dealers report buyers asking about. The eight models below rank among the highest across those criteria, but this is editorial assessment, not a sales chart. For a full breakdown of what each model costs, see our Richard Mille price guide.

Richard Mille's tonneau case design and advanced materials have made these watches among the most sought-after in collecting

8 of the Most Popular Richard Mille Models

The following models generate the strongest combination of secondary market activity, resale premiums, and cultural visibility as of early 2026. They are listed roughly by market presence, but the order is an editorial judgment call, not a definitive ranking.

Every model on this list uses an in-house caliber. That consistency across price points (from the $120,000 RM 67-01 to the $3.1 million RM 27-05) is part of what backs up the pricing. The relative positions shift depending on seasonal releases and celebrity appearances, but the RM 11-03, RM 35-02, and RM 055 have held strong secondary market presence for several years.

RM 11-03: The Flyback Chronograph

The RM 11-03 is the everyday Richard Mille. It is the one we see people wearing more than any other. Its RMAC3 automatic caliber delivers a flyback chronograph: a complication that allows the chronograph seconds hand to reset and restart in a single push, without stopping first. That mechanical practicality, combined with the widest material range of any current RM reference, explains its consistent demand.

Titanium versions retail around $198,000. Rose gold pushes into the $280,000 to $350,000 range. On the secondary market, the titanium RM 11-03 averages approximately $283,000 according to WatchCharts data, a consistent premium over retail that signals sustained demand rather than speculative spikes.

The RM 11-03 in Carbon TPT — the most popular flyback chronograph in the Richard Mille lineup

The 11-03 also benefits from being the successor to the RM 011, which was one of the earliest Richard Mille models to achieve broad collector recognition. Felipe Massa wore the RM 011 during Formula 1 races, establishing the template for RM's celebrity partnership model. The 11-03 inherited that legacy and refined it. For a full breakdown of RM 11-03 pricing by material, see our Richard Mille price guide.

RM 35-02: The Nadal Legacy

Rafael Nadal wore Richard Mille watches during Grand Slam matches from 2010 through his retirement, the longest-running and most visible partnership in the brand's history. The RM 35-02 is the regular-production model that carries his name. Unlike the ultra-limited RM 27 series reserved for Nadal's tournament use, the 35-02 is available through standard dealer allocation.

The RMAL1 automatic caliber inside features a declutchable rotor. This mechanism allows the wearer to disengage automatic winding and operate the watch as a manual-wind movement. The Carbon TPT case delivers the lightweight, shock-resistant construction that defines RM's sports references, with each case displaying a unique wood-grain pattern from the layering process. For a closer look at how Carbon TPT and other advanced materials factor into RM pricing, see our breakdown of why Richard Mille watches command their prices.

Retail pricing falls between $200,000 and $238,000. Secondary market values range from $200,000 to $350,000, with premiums reflecting condition, year, and completeness of the original set. At $200,000–$238,000 retail, the RM 35-02 sits well below the RM 27 series pieces that start above $2.5 million. For context on where it sits among entry-level options, see our guide to the cheapest Richard Mille models.

RM 27 Series: The Ultra-Light Icons

The RM 27 series exists in a different category from the rest of this list. These are Nadal's actual tournament watches: the pieces worn during matches at Roland Garros and Wimbledon. Production runs are measured in dozens, not hundreds. Popularity here means cultural impact and media visibility, not transaction volume.

The RM 27-05, released in 2024, pushed the engineering to a new threshold: 14,000g shock resistance at just 11.5 grams without the strap. Its Carbon TPT B.4 case material (4% denser, 15% stiffer, with 30% more resistant resin than standard Carbon TPT) originated from Formula 1 applications. These are not watches available to walk-in buyers. Purchasing requires allocation history and a relationship with the brand.

The RM 27 series represents Richard Mille's engineering philosophy at its most extreme. The watches push materials science from racing and aerospace into watchmaking. For more on how production limitations drive RM values, see our article on Richard Mille production numbers.

What Dealers Actually See

There is a real disconnect between what dominates Google search results and what buyers actually ask about when they walk into a dealer. The Nadal and Bubba Watson models own the internet conversation: forums, YouTube, social media. But on the dealer side, the picture looks different.

The RM 67-01 and RM 67-02 draw serious real-world interest. At 7.75mm thick, the 67-01 is the thinnest watch Richard Mille makes, a completely different animal from the 11-03 chronograph. The 67-02 adds a skeletonized dial and high-tech case materials. Every RM is its own thing, and what draws someone to the 67 series versus an 11-03 or a 35-02 comes down to what clicks. These are not the models that generate viral Instagram posts, but they move.

McLaren collaborations get genuine demand too. The RM 11-03 McLaren and the RM 40-01 McLaren Speedtail carry the cachet of both brands, and the automotive crossover audience is a real buyer segment, not just window shoppers.

Then there is the RM 72-01 with diamonds. The gem-set tonneau case paired with the skeletonized flyback chronograph movement is exceptional. We think it is one of the nicest pieces in the lineup, and the reactions we get showing it to people confirm that.

The RM 72-01 flyback chronograph — one of the standout pieces dealers see generating real interest

None of this means the internet-famous models are overrated. The RM 11-03 and RM 35-02 are genuinely popular by any measure. But if you only followed search traffic, you would miss half the picture. The models that generate the most clicks and the models that generate the most purchase conversations are overlapping but distinct lists.

What Makes a Richard Mille Model "Popular"?

Popularity in the Richard Mille universe operates differently than at most watch brands. Annual production of approximately 5,300 pieces (Forbes, 2023) across all references means that even the highest-volume models are scarce by industry standards. Rolex produces roughly 1.1 million watches per year. Patek Philippe makes around 65,000. Richard Mille's entire annual output would represent a rounding error for either company.

Three factors concentrate the most demand around specific models:

Celebrity association. Named partnerships (Nadal, Bubba Watson, Charles Leclerc, Pharrell Williams) create visibility that no advertising budget can replicate. The RM 055 Bubba Watson originally retailed for approximately $120,000 to $150,000, with secondary market prices now frequently exceeding $300,000 to $400,000, driven partly by Watson's golf tournament appearances. Margot Robbie and Michelle Yeoh have done the same for the RM 07-01 in the women's segment.

Secondary market liquidity. Models that trade frequently and hold premiums attract more buyers. The RM 11-03 and RM 35-02 appear on dealer and auction platforms more regularly than limited-run pieces, making them easier to buy and sell. That liquidity matters when someone is putting $200,000 or more into a watch. For a detailed analysis of resale performance across specific models, see our Richard Mille investment guide.

Accessibility within the lineup. The RM 67-01 and RM 07-01 sit at the lower end of the price range, starting around $120,000 and $163,000 respectively. They are full Richard Mille watches (in-house calibers, tonneau cases, advanced materials) without paying for a chronograph or tourbillon. For a broader look at what drives RM pricing across the board, see our analysis of why Richard Mille watches are so expensive.

Waitlist length functions as an unofficial demand signal. Richard Mille does not disclose waitlist data, but dealer reports consistently indicate multi-year waits for the RM 11-03 in popular configurations and indefinite waits for anything in the RM 27 series. As a broader overview of the brand's models and pricing tiers, see our complete Richard Mille guide.

Pricing data reflects retail MSRP where available and current secondary market listings as of early 2026; actual prices vary by condition, year, included accessories, and dealer. Model popularity is assessed based on secondary market activity, resale premiums, dealer reports, and collector visibility; Richard Mille does not publish model-by-model sales data.