Audemars Piguet Launches The Watch Keepers, Its Certified Pre-Owned Platform
Audemars Piguet just launched The Watch Keepers, its own certified pre-owned marketplace. How it works, who can buy and sell, and what AP's CEO says about growth.
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From Seiko to Axia Time: A History of FIFA's Watch Partners
The official watch of the FIFA World Cup has changed hands more than you might think. Seiko ran the role from 1978 to 1990. Casio held it in the 90...
Axia Time and FIFA's New Watch Era: The First Licensed Timepiece Program
With Hublot exiting as FIFA's official timekeeper, the 2026 World Cup brings a different kind of watch partnership: Axia Time, a New York-based Swi...