Audemars Piguet Launches The Watch Keepers, Its Certified Pre-Owned Platform
Audemars Piguet just launched The Watch Keepers, its own certified pre-owned marketplace. How it works, who can buy and sell, and what AP's CEO says about growth.
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Axia Time and FIFA's New Watch Era: The First Licensed Timepiece Program
With Hublot exiting as FIFA's official timekeeper, the 2026 World Cup brings a different kind of watch partnership: Axia Time, a New York-based Swi...
Hublot and FIFA: The 16-Year Partnership That Ended in 2025
Hublot took over from TAG Heuer as FIFA's official timekeeper at the 2010 South Africa World Cup. Sixteen years later, after four World Cups and a ...