Audemars Piguet Launches The Watch Keepers, Its Certified Pre-Owned Platform
Audemars Piguet just launched The Watch Keepers, its own certified pre-owned marketplace. How it works, who can buy and sell, and what AP's CEO says about growth.
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Luxury Watch Tariffs
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Swiss Watch Prices in the U.S.: What to Know Before August 7
On Aug 7, U.S. tariffs on Swiss watch imports rise to 39% (up from 10%). Add a stronger Swiss franc and higher gold, and pricing pressure builds—es...
Luxury Watch Retail Prices Increases - Updated September 2025
As of May 1, 2025, luxury watchmakers Rolex, Patek Philippe, and Audemars Piguet have all increased retail prices in response to newly imposed U.S....
TARIFF-IED Watch Consumers In Buying Frenzy Amid Price Hike
In April 2025, the U.S. imposed sweeping tariffs and threatened an increased 31% rate on Swiss watches and other imports. Discover how this affects...