Rolex Pepsi GMT-Master II Watches (4)

Pepsi is what collectors call the red and blue bezel on a GMT-Master II. Rolex codes that combination BLRO and has never used the nickname itself. The name came straight from the soda. The most recent generation ran as the steel 126710BLRO and the white gold 126719BLRO.

Yes. Rolex removed the white gold 126719BLRO from its catalog in April 2026, and the steel 126710BLRO was discontinued the same year. Both the meteorite and the midnight blue lacquer dial went out of production with the white gold reference. We covered the wider list in our roundup of discontinued Rolex models.

Only the bezel. Both are the same GMT-Master II case and the same movement. The Pepsi bezel is red and blue, coded BLRO. The Batman bezel is blue and black, coded BLNR. Collectors named both of them, Rolex named neither, and the two get confused in listings constantly.

White gold 126719BLRO examples trade from the high $40,000s, and meteorite dial versions run considerably higher, since every meteorite dial is cut from a different slice and no two match. Steel references sit well below that. Pricing moves with the dial, the condition, and whether the original box and papers are present.

The red and blue bezel reads like the Pepsi logo, so collectors started calling it that and the name stuck hard. Rolex refers to the bezel only by its color code, BLRO. The two colors were functional first, splitting the 24-hour scale into daylight hours and night hours.