Every New Rolex for 2026: The Complete Watches and Wonders Breakdown
Last updated: April 14, 2026
Rolex released 58 new references at Watches and Wonders 2026: 56 in the standard catalog, plus two flagship "Exceptional Watches": a Rolesium Cosmograph Daytona and a Day-Date 40 in a new in-house 18ct Jubilee gold alloy. Four additional off-catalogue pieces (stone-dial and gem-set variants allocated through Rolex boutiques) have also surfaced in early Geneva reporting. US retail pricing for the standard catalog runs from $6,750 for an Oystersteel Oyster Perpetual 36 up to $98,100 for a diamond-paved Day-Date 36; reported MSRPs on the off-catalogue pieces run $58,000 to $355,000.
This year's release is a material-storytelling year, not a new-complication year. The headline theme is the 100th anniversary of the Oyster case, which Rolex patented in 1926. Every section of this release (the platinum Day-Date, Everose refreshes, two-tone Rolesor Datejusts, the new Oyster Perpetual 41 with "100 Years" on the dial) ladders back to that centennial. If you were expecting a new Daytona family or a Land-Dweller refresh, this isn't that release.
Below, we run through the flagship pieces first, then the full 58-watch catalog grouped by collection, with retail prices and direct links to each reference on Rolex.com. For context on how Rolex stacks up against the rest of the industry, see our overview of the 10 biggest watch brands by sales: Rolex still tops it at $11.43 billion in 2024. For our pre-show take (where we flagged the Pepsi's likely absence from the 2026 catalog before the show opened), see our Watches and Wonders 2026 preview.
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Table of Contents
The 2026 Headliners
Seven pieces from this year's release carry most of the story: the Rolesium Daytona and Jubilee gold Day-Date 40 on the "Exceptional Watches" page, the revival of the Yacht-Master II, a diamond-paved Day-Date 36 at the top of the catalog, the two-tone Oyster Perpetual 41 carrying "100 Years" on the dial, the multicoloured Jubilee OP 36, and a green ombré Datejust 41.
The Rolesium Daytona confirms the sapphire caseback we flagged in our pre-show preview. The Yacht-Master II (m126680-0001) is the first meaningful update since 2017. The Oyster Perpetual 41 is the one reference to carry "100 Years" directly on the dial. The Day-Date 36 diamond pavé at $98,100 is the highest-priced reference in the 2026 standard catalog.
Off-Catalogue: Boutique-Only Releases
At least eleven additional pieces have surfaced alongside Rolex's published New Watches 2026 page. These are gem-set, stone-dial, and high-jewelry variants built on existing GMT-Master II, Yacht-Master, and Day-Date cases, allocated through select Rolex boutiques rather than the general authorized-dealer network. Rolex has not posted these references on rolex.com/en-us. The four pieces below (first row) have ref numbers and reported MSRPs from early Geneva coverage; an additional seven (second row onward) were observed in the same reporting with partial ref and material detail; full references and retail pricing are pending Rolex confirmation. We'll expand coverage as retail information firms up through W&W week.
The Oyster Case Turns 100
Rolex patented the Oyster case in 1926: the first commercially viable waterproof wristwatch case. A century later, that patent is the conceptual spine of the 2026 release. Every one of Rolex's editorial tiles on the 2026 launch page reads as a material retrospective rather than a product announcement: "A subtle glow" (platinum), "La vie en Everose," "In the matter of excellence" (yellow gold), "Unity within difference" (Rolesor), "How tough is enough?" (Oystersteel), and "Vapour of colours" (PVD).
That's why this release is Datejust-heavy and Oyster Perpetual-heavy rather than sports-watch-heavy. Dress references are the canvas for showing off materials. The winding crown on the OP 41 Rolesor carries the number 100 in relief. The sapphire case back on the Rolesium Daytona (a first for the steel Daytona) lets you look through at the movement, reframing what the Oyster case can be.
If you were expecting new sports-watch references, they'll likely come later. Rolex rarely clusters all its heavy news into one year. The Land-Dweller, introduced at Watches and Wonders 2025, is in its first full year of production with no 2026 variants. The Daytona is refreshed but not expanded. Sea-Dweller, Submariner, Explorer, Sky-Dweller, Air-King, and 1908 sit out this cycle entirely in the standard catalog.
Every New 2026 Reference
All 56 catalog references below are taken directly from Rolex's New Watches 2026 listing, grouped by collection. Prices are US retail as of April 2026 launch. Each card links to the reference's official Rolex product page, with a primary link to our matching collection at Watches Off 5th in case you want to explore similar in-inventory pieces while you wait for the 2026 refs to become available through authorized dealers and the secondary market.
Datejust 41 (9 new references)
CHECK OUR DATEJUST INVENTORY →
Datejust 36 (32 new references)
The Datejust 36 is the single biggest piece of the 2026 release: 32 variants across Oystersteel, yellow Rolesor, white Rolesor, Everose Rolesor, and diamond-set variations. We've grouped them below by material subgroup so the wall of refs is easier to scan.
Datejust 36: Oystersteel and Rolesor
Datejust 36: Diamond-Set Bezels
CHECK OUR DATEJUST INVENTORY →
Oyster Perpetual (11 new references)
The Oyster Perpetual line gets the broadest size-range refresh this year: one new reference each at 31 mm, 36 mm, and 41 mm, plus four new 28 mm and four new 34 mm pieces. The two-tone OP 41 with "100 Years" on the dial is the explicit centennial flagship; the rest showcase yellow gold, Everose, and Rolesor configurations.
Our take on the Oyster's 100th. Watch on Instagram →
CHECK OUR OYSTER PERPETUAL INVENTORY →
Yacht-Master II (2 new references)
The Yacht-Master II was effectively dormant for the better part of a decade, with no meaningful refresh since the 2017 tweaks to caliber 4161. Two new references in 2026 bring it back as a current-catalog piece, with an updated caliber 4162 (72-hour power reserve) and reworked regatta countdown ergonomics.
CHECK OUR YACHT-MASTER INVENTORY →
Day-Date 36 (2 new references)
Both new Day-Date 36 references are high-jewelry pieces in white gold with full diamond dials. The pavé at $98,100 is the priciest reference in the entire 2026 standard catalog.
CHECK OUR DAY-DATE 36 INVENTORY →
What Rolex Didn't Release
The absences are part of the 2026 story. Rolex's "New Watches 2026" listing did not include any new Cosmograph Daytona in the standard catalog (the Rolesium covered above is on the separate "Exceptional Watches" page), any new Land-Dweller references, any new Submariner, Sea-Dweller, Deepsea, Sky-Dweller, Explorer, Explorer II, Air-King, or 1908. The 2025 Land-Dweller is in its first full production year, and Rolex rarely refreshes an introduction-year line.
The most-discussed absence is the GMT-Master II "Pepsi" (ref. 126710BLRO). It was absent from Rolex's 2026 new-models listing, consistent with the dealer and industry reports we covered in our pre-show preview. Rolex has not made a formal discontinuation statement (they rarely do), so we'd classify the Pepsi's status as "no new 2026 release" rather than confirmed discontinued. Either way, the secondary market has already repriced. Pepsi prices climbed roughly $3,000 between January and April 2026 per dealer median data; unworn examples were listing between $30,000 and $45,000 going into the show. For context on broader Rolex discontinuations, see our guide to recently discontinued Rolex models.
If you own a Pepsi, nothing about your watch changed this week. If you wanted one, waiting got more expensive. We don't know whether the 2027 catalog brings it back, replaces it with the long-rumoured "Coke" (red-and-black ceramic) GMT, or simply lets the reference sunset. We'll update this article as more information surfaces through the week of the show.
Related Reading
Reference numbers, specifications, and US retail prices for the 58-reference catalog reflect Rolex's official New Watches 2026 listings on rolex.com as of April 13, 2026. The Cosmograph Daytona m126502-0001 and Day-Date 40 m228235jg-0003 are drawn from Rolex's "Exceptional Watches" page within the same release. The four off-catalogue pieces (GMT-Master II m126759sabl-0001 and m126755emsa-0003; Day-Date 36 m128239-0083; Day-Date 40 m228235jg-0002) are not listed on rolex.com/en-us; their specifications and reported MSRPs are based on early industry reporting out of Watches and Wonders Geneva and should be treated as preliminary until Rolex or an authorized boutique publishes them directly. Imagery for the four off-catalogue pieces was cropped and re-rendered from Rolex press imagery; copyright for the underlying images remains with Rolex SA. All other product imagery is the property of Rolex SA, sourced from rolex.com and used here for editorial reference under fair use. Copyright remains with Rolex SA; we do not claim ownership of any product photography in this article. Secondary market context is based on dealer median listings and market data aggregated as of April 2026. Specifications may change if Rolex updates the catalog after show close on April 20. This article is for informational purposes and is not financial advice; watch value can fluctuate based on market conditions, condition, provenance, and accessories.
Frequently Asked Questions
Did Rolex release a new Daytona in 2026?
Yes. A Rolesium Cosmograph Daytona ref. m126502-0001, combining Oystersteel with a 950 platinum bezel, white enamelled dial, and anthracite Cerachrom bezel in tungsten-rich ceramic. It also adds a sapphire case back, a first on the steel Daytona lineage. It sits on Rolex's "Exceptional Watches" page rather than the standard catalog.
Is the Rolex GMT-Master II Pepsi discontinued?
The Pepsi was absent from Rolex's 2026 new-models listing at Watches and Wonders. That doesn't confirm a formal discontinuation (Rolex rarely announces those directly), but the absence has led to widespread industry speculation, and secondary market prices climbed roughly $3,000 in early 2026 on that speculation alone. See our discontinued Rolex guide for more context.
What is the Oyster case 100th anniversary?
Rolex patented the Oyster case in 1926: the first commercially viable waterproof wristwatch case. The 2026 release is built around that centenary, which is why it emphasizes material storytelling (platinum, Everose, new Jubilee gold alloy, Rolesor variants) rather than new complications. The Oyster Perpetual 41 two-tone carries "100 Years" directly on the dial.
What are the cheapest and most expensive new Rolex models for 2026?
Cheapest: Oyster Perpetual 36 in Oystersteel with the multicoloured Jubilee motif dial (ref. m126000-0016) at $6,750. Most expensive in the standard catalog: Day-Date 36 with diamond-paved dial (ref. m128349rbr-0081) at $98,100. The two "Exceptional Watches" flagships (the Rolesium Daytona and 18ct Jubilee gold Day-Date 40) sit above those price ranges; Rolex has not published US retail for either.
When can I buy the 2026 Rolex models?
The 2026 refs will be limited and hard to get early. Authorized dealer allocations typically trickle out over months. Grey market examples from flippers and non-authorized dealers usually surface first, and pricing tends to peak in the weeks right after launch before settling as supply normalizes. Watches Off 5th carries pre-owned Rolex across the Datejust, Oyster Perpetual, Day-Date, Daytona, and Yacht-Master collections. See our full Rolex inventory.
Was there a new Land-Dweller in 2026?
No. The Land-Dweller was introduced at Watches and Wonders 2025 and is in its first full production year. Rolex typically holds off on variants until a new line has been in circulation for at least one cycle. See our Land-Dweller 127234 deep dive for the original release.
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