Audemars Piguet Launches The Watch Keepers, Its Certified Pre-Owned Platform
Audemars Piguet just launched The Watch Keepers, its own certified pre-owned marketplace. How it works, who can buy and sell, and what AP's CEO says about growth.
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Rolex Daytona
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Ayrton Senna's Watches: The TAG Heuers He Raced In and the Rolex He Gave Away
Ayrton Senna raced in TAG Heuer, from the S/el to the 6000. He also gave away a gold Rolex Daytona that later sold at Phillips for CHF 162,500. The...
John Mayer's Watch Collection: The Most Market-Moving Collector in Music
John Mayer is widely regarded as the most market-moving watch collector alive, the 'Mayer effect.' Inside the AP Royal Oak he co-designed, the gree...
Forever Favorites: The Most Popular Rolex Watches
When it comes to luxury watches, few names carry the weight of Rolex. These are the pieces that fuel waitlists, dominate resale charts, and anchor ...