Audemars Piguet Launches The Watch Keepers, Its Certified Pre-Owned Platform
Audemars Piguet just launched The Watch Keepers, its own certified pre-owned marketplace. How it works, who can buy and sell, and what AP's CEO says about growth.
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Ayrton Senna's Watches: The TAG Heuers He Raced In and the Rolex He Gave Away
Ayrton Senna raced in TAG Heuer, from the S/el to the 6000. He also gave away a gold Rolex Daytona that later sold at Phillips for CHF 162,500. The...
Max Verstappen's Watch Collection: The One-Brand Outlier on the F1 Grid
Max Verstappen's watch collection is almost entirely TAG Heuer, led by a one-of-one Monaco Split-Seconds. Every documented piece, dated and attribu...
From Seiko to Axia Time: A History of FIFA's Watch Partners
The official watch of the FIFA World Cup has changed hands more than you might think. Seiko ran the role from 1978 to 1990. Casio held it in the 90...