Audemars Piguet Launches The Watch Keepers, Its Certified Pre-Owned Platform
Audemars Piguet just launched The Watch Keepers, its own certified pre-owned marketplace. How it works, who can buy and sell, and what AP's CEO says about growth.
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The Watches in the F1 Movie: Brad Pitt's IWC and Everything Else On Screen
IWC is the watch partner of F1 The Movie. Brad Pitt's Sonny Hayes wears a one-off green IWC Ingenieur SL Ref. 1832. Every watch on screen and on th...
Ayrton Senna's Watches: The TAG Heuers He Raced In and the Rolex He Gave Away
Ayrton Senna raced in TAG Heuer, from the S/el to the 6000. He also gave away a gold Rolex Daytona that later sold at Phillips for CHF 162,500. The...
Lewis Hamilton's Watch Collection: From IWC to Richard Mille
Lewis Hamilton wore IWC for twelve years at Mercedes. Since joining Ferrari in 2025 he has been photographed in Richard Mille. Every piece, sourced...
Charles Leclerc's Watch Collection: The Two Richard Milles That Carry His Name
Charles Leclerc's watch collection is built on Richard Mille, including two references that carry his name. Prices, specifications, and a clear lin...
Lando Norris's Watch Collection: Every Richard Mille the F1 Champion Wears
Max Verstappen's Watch Collection: The One-Brand Outlier on the F1 Grid
