News

A safe sale is a discreet transaction that shields the fact that a watch has changed hands.

Audemars Piguet and Patek Philippe sit on opposite ends of the collaboration spectrum. One embraces popular culture, the other preserves tradition.

Green calms eyes, signals life, means money, and when used for a Rolex, turns into a perfectly tuned pitch: “This watch proves you’re thriving.”

Audemars Piguet and fashion visionary Tamara Ralph unite in an extraordinary collaboration, blending haute horlogerie with haute couture. From the 2020 runway debut to the 2024 limited-edition Royal Oak Concept Flying Tourbillon models.

Carolina Bucci’s Frosted Gold gave the Royal Oak a bold shimmer—no diamonds needed. 

This article explores how exclusivity, strategic scarcity, and collector-first priorities make Patek Philippe’s launch strategy unlike any other in fine watchmaking.

All about the Patek Philippe Nautilus 5990, including coverage of rare Tiffany dials and market prices.

As of May 1, 2025, luxury watchmakers Rolex, Patek Philippe, and Audemars Piguet have all increased retail prices in response to newly imposed U.S. tariffs on Swiss imports.

In April 2025, the U.S. imposed sweeping tariffs and threatened an increased 31% rate on Swiss watches and other imports. Discover how this affects brands like Rolex, Patek Philippe, and Audemars Piguet, and what it means for collect...

2025 marks milestone anniversaries for legendary watch brands like Rolex, Omega, AP, and more.